Ericsson Stockholm

Very different delivery style from Ericsson Stockholm. Simpler slides, slower paced delivery. “Solutions are the new products” is a similar theme to the Ericsson Nanjing theme—the addition of the CSR theme though, was novel. Ericsson will enhance its brand equity by making energy use smarter and the consumer more efficient as individuals. Also it will lead to market penetration in emerging countries if Ericsson becomes more energy efficient.

Ericsson Stockholm's main ideas addressed:
· Interoperability of all systems to create a stronger, more powerful consumer
· Ericsson must enable interoperability
· Mesh networking with a bandwidth or usage revenue model
· Forming partnerships with governments