Comments from Ericsson Executives, Global Perspectives Program

I spoke with Ericsson's executives from the Global Perspective Program, having no idea what the case question was, Chris Byford, Ericsson was "open to the ideas and creativity".

I was delighted to find out that that Amitabh Pandey (Director, Business Strategies, Ericsson) and David Ekberg (Director, Ericsson) were tasked with "compling the key ideas from the 15 presentations and presenting them during a management meeting for the top 200 managers in Ericsson 2 months from now.

Anna Bostrom (General Manager, Head of PDU Multimedia Enablers & Clients, Ericsson) had " the highest of expectations just by looking around the room".

Ozgur Tohumcu (Vice President, KAM Avea & Turk Telekom, Ericsson) commented that he was "looking more for a provocative view-point and to push the bar because the paticipants coming from a new perspective could add value to this competition from a different angle".

Cecilia de Leeuw (Director, Sales Support, Ericsson) - picture below