3 hours into the competition

Ericsson Stockholm were in good spirits and seemed to be on a roll. 1/2 of the team took part in the case competition last year, commented that the case this year was a lot more "big picture" and there was more leeway for the team to come up with interesting ideas. The competition's team selection process was very much internal via an application procedure.

Ericsson Beijing was visited slightly after lunch and were "full and happy". Their preparation involved "talking to last year's participating team" and dividing up the team to research on the background and financials of the company. The team did somewhat anticipate the case question but similarly with Ericsson Stockholm expressed how last year's case was a little more specific and detailed. Team members conveyed that they needed to "build more momentum" and "pull together their ideas". The team comprised of a scientist, another from consumer electronics and 2 from a tech background.














Ericsson Zageab was the team with the most ideas, every inch on the 4 flipcharts and boards were covered with ideas, diagrams and illustrations. The team was certainly in the thick of discussion and engrossed with formulating their approach.