Per Jomer, VP Group Strategy, Ericsson
Par-Anders Pherson, VP Human Resources and Organization Market, Ericsson
Par-Anders Pherson, VP Human Resources and Organization Market, Ericsson
Peter Seremetis, COO, Lloyds America
Ericsson Nanjing was the first team to present. Their proposal "Project Aether", was inspired by Aether, the Greek God of air. The team's rationale is that the element of air is always present but not always noticeable. Ericsson can employ the same concept and be noticeable but not always visible.
The key question that Ericsson Nanjing addressed was "how to continue sustainable profitable growth in an already competitive environment".
Ericsson Nanjing painted a storyline of Kevin the urbanite in 2020. Kevin, instead of having to connect via different standards is able to enjoy an inter-connected environment, a world without wires. Kwasi in Botswana, however has different needs, where health, banking, learning are crucial differences. In an all IP encompassing world where Ericsson plays and hopes to win, Ericsson must exploit the ability to cross applications to drive profitability.
Ericsson enjoys a strong brand in B to B space and its opportunity is to take advantage of the existing infrastructure and keep innovating not just in the technical environment but allow innovation from its consumers. Ericsson Nanjing used Starbucks as an example where the average customer can provide feedback to the company.
Ericsson Nanjing was the first team to present. Their proposal "Project Aether", was inspired by Aether, the Greek God of air. The team's rationale is that the element of air is always present but not always noticeable. Ericsson can employ the same concept and be noticeable but not always visible.
The key question that Ericsson Nanjing addressed was "how to continue sustainable profitable growth in an already competitive environment".
Ericsson Nanjing painted a storyline of Kevin the urbanite in 2020. Kevin, instead of having to connect via different standards is able to enjoy an inter-connected environment, a world without wires. Kwasi in Botswana, however has different needs, where health, banking, learning are crucial differences. In an all IP encompassing world where Ericsson plays and hopes to win, Ericsson must exploit the ability to cross applications to drive profitability.
Ericsson enjoys a strong brand in B to B space and its opportunity is to take advantage of the existing infrastructure and keep innovating not just in the technical environment but allow innovation from its consumers. Ericsson Nanjing used Starbucks as an example where the average customer can provide feedback to the company.
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