Ericsson Buenos Aires

Ericsson Buenos Aires started off with a key point that gripped me initially. The team was adamant that it doesn't matter who the customer really is - whether he is a farmer in India receiving a text message about commodity prices in the stock market or whether he is a user like you and me where communication and making our lives easier is what IP is all about.





Ericsson Buenos Aires is of the opinion that it is "all about data". And where the relevant industries are involved, Ericsson can capture the most space. As explained by Ericsson Buenos Aires, as we "move data from A to B, we can capture the most along the value chain". And how Ericsson can do this is from alliances with strategic IT partners - "It convergence leads to business convergence".

Ericsson Buenos Aires looked at the user today and the user in the future. What the cosumer was ultimately interested in was to enjoy a seemless experience, currently not provided in the market place.



Another interesting point provided by this team was the proposition that the now widely used and available mobile devices are considered "dumb terminals". The data storage in the future will not be confined to these "dumb terminals" but storage will be located in the grid that can be controlled and contained by Ericsson.

The team encouraged Ericsson to be proactive in leading and driving standards instead of being reactive to the new innovations when Ericsson clearly has the advantage of being a leader in infrastructure and a strong global presence.