Thoughts from Geoff Hollingworth and Rehan Hassan

Geoff Hollingworth (Director of Strategy and Marketing, Ericsson, co-writer of the case question with Professor Venkat): "the industry is changing so quickly that what once was, isn't any longer". He appreciated the "intelligent thoughts and discussion" but was particularly impressed with Team Santiago's map of market segments and the different disruptions within each segment".














I asked Geoff whether Ericsson's trade secrets and direction in the future might be compromised with such wide publicity in this competition and he said the "company in this industry that win in the end are the ones who can best leverage their strengths and make new distinct differences with risk mitigation. Businesses that thrive are the ones that have a competitive advantage and talent. Success lies in how good they are in innovation. There will always be competition, but the key is to focus on what Ericsson does best".

Rehamn Hassan (Vice President, President & Head of GCC countries, Market Unit Middle East) said that "whatever was delivered in the presentations were not new, but it confirms our convinctions in those sectors discussed".