Team Istanbul thought that the presentation went well and were able to flesh out more ideas where the implications and lessons in differential pricing were concerned during the Q&A panel. They said that the judges were very engaging and were genuinely interested in what they think about the business about how Ericsson can develop its strategy.
Team Moscow did not have a problem with their presentation but were concerned about their alternative argument where they advocated focusing on old technology in emerging markets. The judges however were more focused on breakthrough technology in developed markets in the sectors of gaming and video. In general, the presenters understood Team Moscow's and we hope it pays off!
Team Sao Paolo (the only 3 person team in the competition!) were able to catch a good 4 hours sleep in a hotel room that was much too cold for their comfort. I think one team member wore fleece and extra clothes to sleep. Their handicap of a 3 person team definitely did not deter the team from leaving the building at 2am. They were adamant about not "pulling an all-nighter". Roberto, a former consultant remarked that "the marginal time after a certain hour is counter productive". Team Sao Paolo took a different approach on their judges and felt that "the judges did put them on the spot (which they appreciated) and thought that the judges wanted to hear what they wanted to hear. But the team took chances with their argument and what they wanted to convey".
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