Professor N. Venkatraman, Jr. Professor in Management, (writer of the case question) has just finished his final round of briefings to the last 4 teams. The teams received a single portable drive each containing a comprehensive packet of information - the case question details, what is expected of teams, annual reports of Ericsson's competitors, video files of the industry, Ericsson's media presentations etc.
Morgan Stanley's report in December 2009 (The Mobile Internet Report) suggests that companies are gearing up to maximize gains on the explosive growth in the telecommunications sector. With an estimated 50 billion devices demanding internet and telecommunications services expected to come onstream quickly, how will Ericsson position itself to create and capture value in the next decade?
The notion of "Navigating in a Sea of Connectivity" is the theme in this year's case competition.
This year's case is more focused and specific as compared to the previous years where teams could drive the discussion to their advantage.
The setting is in March 2010 where Hans Vestberg (President and CEO of Ericsson) delivers his address offering Ericsson's positive economic performance admist the year's financial crisis. He delivers an upbeat message with the theme "the decade of mobile internet".
The setting is in March 2010 where Hans Vestberg (President and CEO of Ericsson) delivers his address offering Ericsson's positive economic performance admist the year's financial crisis. He delivers an upbeat message with the theme "the decade of mobile internet".
Morgan Stanley's report in December 2009 (The Mobile Internet Report) suggests that companies are gearing up to maximize gains on the explosive growth in the telecommunications sector. With an estimated 50 billion devices demanding internet and telecommunications services expected to come onstream quickly, how will Ericsson position itself to create and capture value in the next decade?
The notion of "Navigating in a Sea of Connectivity" is the theme in this year's case competition.
The teams have to address the various issues Ericsson is facing in the new wave of change and development. With exactly 24 hours to strategize, conduct research and prepare their presentations and recommendations. Here's to all the Teams - Good Luck from all of us!!
No comments:
Post a Comment