Rene Plug | Manish Gajria | Sasa Brcerevic | Tobias Schweiger
Team Johannesburg presented a very compelling analysis of the case. Their central idea was the adaptation of converged multimedia and the offerring of value added services on top of a superior mobile broadband. They characterized today's consumer in one simple line - "anything i want, anytime i want it and anyway i want it."
They analyzed the traditional value chain and contrasted it with the convergence of the multimedia value chain. One member said, "The new value chain is characterized by Ubiquity of end user access and bandwidth availability". The team also talked about how Ericsson can be the technology enabler for Vodafone and presented some lively examples.
While the judges questioned them on the revenue model, mobile versus fixed technology, growth drivers in the segment and the significance of new investments, team J convinced them with great panache.
Way to go team J!
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