Daniel Murillo | Alex Salazar | Dafina Ivanova Toncheva | Gabriel Efstathios Tavridis
They addressed the question "The multimedia industry is growing, how will Vodafone get a share?"
Quoted by a team member - "The industry is hot. Rules of the game are not clear. The value chain is pretty complex. Transport and Delivery layer is the expertise of Vodafone. That is now being commoditized - it needs to expand up the value stream. This can only be done in baby steps."
Team Cairo's Strategic Initiative plan
1. Infrastructure improvements
2. Ubiqutous content delivery
3. Targeted advertising
4. Interactive User Experience
The bottom line is the transformation of Vodafone from a 'Mobile Carrier' to a 'Multimedia Enabler'.
The team charismatically fielded questions from the judges relating to Competition, Revenue Models, Partnerships, Data Privacy and Targeted Advertising.
Resounding Applause
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