3/28/2009

Ericsson Manila

Shaking hands with the judges and introducing themselves, Ericsson Manila gets politeness points right off the bat.

Ericsson Manila’s initial assessment of the landscape emphasizes the expanding nature of all different competitors… network companies moving towards solutions, device companies moving towards networks, etc. They also identify markets in Asia and Africa, Smart Products, and Energy Efficiency as the main opportunities. Ericsson Manila creates a great user anecdotes to illustrate the mobile convergence we expect in the future. These examples—one in the developed world and one in the developing world—demonstrate the value and the opportunities for profit available. They are great on product and services ideas, including the “dumb phone,” a bare bones device that runs off of hand crank or solar power. Cash flow from targeted advertising—a big theme seen both last year and this year… The GANTT chart scheduling the roll out of all of these plans was a nice touch.

The Q&A is a little uncomfortable at first… sometimes there’s a danger in using too many specifics! Once they got going though, they really had solid responses to the very tough challenges from the judges…

This is really going to be a tough decision for the judges!

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