Party in the USA

Team Ericsson Rome was definitely the most musical of the teams.

“We just plugged our laptops in and blasted the music all night to stay awake.” "Party in the USA" by Miley Cyrus and "Black and Yellow" by Whiz Khalifa kept them motivated.

The team, who met for the first time this weekend after getting off a red-eye flight, found that meeting for the first time before the competition actually helped them work better as a team.

“We had complementary viewpoints, and all approached the weekend with a sense of humor. And dancing…we all like to dance,” they said before laughing and pulling out a phone to play Black and Yellow one last time.

The hardest part of the case for this team was the broad topic, and trying to make case recommendations for two completely different industries: healthcare and energy. They tried to be innovative by adding a personal touch to their presentation and creating a fictional character named Emma who had chronic diseases. Emma was used to illustrate how their recommendations would affect people in a networked society.

When asked if they knew if other teams tried to personalize the case, they didn’t know. “People have been pretty tight lipped about how they’re approaching this.”

Keep on dancing guys! Next up, the collaboration round briefing.